How does the media shape the way we think about animals? Why do we see some as food and others as companions? This article explores the hidden power of media in reinforcing societal norms that justify animal exploitation—and how vegan campaigners are using storytelling, activism, and strategic messaging to challenge these narratives. By uncovering the ways media obscures animal suffering and examining how advocacy can reframe the conversation, we explore the opportunities and challenges of shifting public perception toward a more compassionate world.
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