How does the media shape the way we think about animals? Why do we see some as food and others as companions? This article explores the hidden power of media in reinforcing societal norms that justify animal exploitation—and how vegan campaigners are using storytelling, activism, and strategic messaging to challenge these narratives. By uncovering the ways media obscures animal suffering and examining how advocacy can reframe the conversation, we explore the opportunities and challenges of shifting public perception toward a more compassionate world.
Animal Issues
Dr Lisa Kemmerer scholar, animal activist and founder of the educational and vegan organisation, Tapestry, explores Christian perceptions of animals and offers advice for those considering veganism.
Caryn Ginsberg, author, strategic planner and educator outlines her five key steps towards more effective and sustainable animal advocacy.
Fr Donatello Iocco, priest at St. Ambrose Church, Toronto, reflects upon his shock at discovering the truth behind the meat industry and how his subsequent decision to go vegan brought about a sense of spiritual freedom.
Connor Jackson, CEO and Co-founder of animal advocacy charity Open Cages, reveals the terrible reality behind Frankenchickens. He explains how these genetically engineered chickens suffer on factory farms, how undercover investigations are exposing the cruelties of industrial animal agriculture and how people can take action against the sale of Frankenchickens.
Former slaughterhouse worker Doug Maw offers some eye-opening insights into the meat industry, the enormous challenges of working in an abattoir, and the hope and healing which comes through faith in Christ and vegan advocacy.
David Clough, Professor of Theological Ethics at the University of Chester, introduces the Christian Ethics of Farmed Animal Welfare (CEFAW) research project.
Duncan McNair, founder and CEO of Save The Asian Elephants, highlights the plight of Asian elephants, his work in seeking UK legislation to prevent the abuse of elephants and how his faith helped inspire him to take action.
Dr Joe Wills, lecturer in Law at the University of Leicester, explores the historic status of animals in law, contemporary efforts to advance the position of animals through legislation and how we can all play our part in animal advocacy.
Victoria Moran, bestselling author and founder of Main Street Vegan Academy, reflects upon her conversations with pioneers of the vegan movement and the spiritually life-changing impact of these encounters.