Art has long held a prophetic voice in society—a voice that does not merely echo the status quo, but challenges it. Through brushstrokes, sculpture, song, or spoken word, art has the potential to pierce the veil of everyday life and reveal the deeper truths often obscured by power, tradition, or economic interest.
One artist doing precisely that is Philip McCulloch-Downs, whose work Marketing Myths strips away the cheery façade of the meat industry to expose the haunting reality of animal suffering. By highlighting how marketing campaigns distort our understanding of the animals we consume, McCulloch-Downs calls us to see the world—and our relationship with animals—with unclouded eyes and compassionate hearts.